Any style-conscience male would be foolish to wear last year’s fashions when a whole new look is taking over. Freshen up your wardrobe with the latest designs and stay in touch with the modern male. Well it all sounds quite plausible but men are different to women and marketing by-lines plus convincing lifestyle imagery has to work much harder to extract the male pound from the wallet.
You see, men have changed, they dress differently and more independently to their parents and grandparents. You only have to look back at the black and white photos from 50 years ago to see that male fashion was very formalised, both at work and during leisure time. Virtually every man, regardless of class and working role, dressed smartly. Of course city bankers and lawyers would wear much finer tailoring and hats compared to the blue-collar workers in the industrial centres, but most men would wear a collar and tie, a jacket of some form and a hat. Just look at the photographs of the huge crowds that flocked to football matches and stood out on the terraces in all weathers, wearing exactly the same garments they would wear to work